Songs Which Resonate: Music and Nostalgia in the First U.K. COVID-19 Lockdown

This chapter presents a preliminary study of the nostalgic songs which resonated with the U.K. public in the early stages of the first national COVID-19 lockdown (March 2020). Examination of the lyrics which resonated with listeners will be facilitated through word cloud analyses. The intention is to appraise how song choices may serve to manifest the collective search for positive momentum and connection in quarantine. In the midst of social isolation, upheaval and fear, song served as catharsis, evoking memories of the past and promoting hope for the future. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.

What Good is Organizational Nostalgia in the Time of Pandemic? Unpacking a Pathway from COVID-Related Stress to Authenticity at Work

We propose that COVID-related stress undermines felt authenticity, but also triggers nostalgia. In turn, nostalgia conduces to felt authenticity, thereby counteracting the deleterious impact of COVID-related stress. We tested this regulatory model of nostalgia in two studies. Study 1 was an online cross-sectional study during the pandemic, in which we assessed COVID-related stress, nostalgia, and authenticity. In Study 2, we followed a group of working adults in a daily diary study across five workdays. We assessed COVID-related stress each morning, organizational nostalgia at midday, and authenticity at the end of the workday. The results of both studies were consistent with the palliative role of nostalgia in support of the regulatory model.

Reminiscence and wellbeing - reflecting on past festival experiences during Covid lockdowns

PurposeTo explore the value in reminiscing about past festivals as a potential way of improving wellbeing in socially isolated times.Design/methodology/approachThe paper uses previous research on reminiscence, nostalgia and wellbeing to underpin the analysis of self-recorded memory narratives. These were gathered from 13 pairs of festivalgoers during Covid-19 restrictions and included gathering their individual memories and their reminiscences together. The participant pairs were a mix of friends, family and couples who had visited festivals in the UK, Finland and Denmark.FindingsFour key areas that emerged through the analysis were the emotions of nostalgia and anticipation, and the processes of reliving emotions and bonding through memories.Research limitations/implicationsFuture studies could take a longitudinal approach to see how memory sharing evolves and the impact of this on wellbeing. The authors also recommend undertaking similar studies in other cultural settings.Practical implicationsThis study findings have implications for both post-festival marketing and for the further development of reminiscence therapy interventions.Originality/valueThe method provides a window into memory sharing that has been little used in previous studies. The narratives confirm the value in sharing memories and the positive impact this has on wellbeing. They also illustrate that this happens through positive forms of nostalgia that centre on gratitude and lead to hope and optimism. Anticipation, not emphasised in other studies, was also found to be important in wellbeing and was triggered through looking back at happier times.

Does communist nostalgia lead to COVID-19 conspiracy beliefs?

Why are people in Central and Eastern Europe more hesitant towards COVID-19 vaccination and more prone to believe in COVID-19 related conspiracy theories than other Europeans? The article claims that the spread of COVID-19 conspiracy beliefs in the post-communist region might be fostered by communist nostalgia. Drawing on the survey data from Lithuania, I show that communist nostalgia is one of the best predictors of COVID-19 conspiracy beliefs, controlling for other related factors such as populist attitudes, trust in political institutions, confidence in media and scientists and pro-Western attitudes. The paper claims that communist nostalgia in Central and Eastern Europe is conducive to conspiracy beliefs in a similar vein as nostalgic narratives employed by populist radical right in Western countries. [ FROM AUTHOR] Copyright of European Societies is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

An exploration of comfort brands and the theory of brand comfort

This paper advances a new theory of brand comfort that arises from physical comfort, combined with cognitive components (driven by rational trust judgements of quality and reliability) and emotional components (driven by perceptions of affective trust, authenticity, nostalgia and brand love). Two exploratory studies reveal that consumers frequently crave, seek out and attain comfort through branded comfort foods as well as non-food comfort brands. Further, the studies each uncover that attaining comfort through brand consumption yields feelings of emotional support, safety, nostalgia and social connectedness. Findings suggest that consuming comfort brands is an extremely widespread practice, especially in the current era of fear, isolation and social distancing. © HENRY STEWART PUBLICATIONS.

Street food nostalgia and COVID-19 perceptions on street food desire

With COVID-19 paralyzing street food businesses, street food vendors are trying to sustain their operations. The current study helps them by identifying the importance of five prominent stimuli viz. authenticity, quality, staff-service, ambience, and value for money in developing desire for street food in individuals in India. Furthermore, the study contributes by identifying the role of street food nostalgia (as a mediator) and perceived risk of COVID-19, age, and gender (as moderators) on the direct impact of each stimulus on the desire for street food. The study uses partial least squares path modelling to validate the hypotheses using SmartPLS. The findings are comparable to other developing Asian countries, as the proposed associations are validated with perceptual responses from three prominent cities and well-known street food destinations in India. The study showed the relative importance of the five-stimuli based on the stimulus-organism-response framework in developing a desire for street food. The findings suggest partial to complete mediation of street food nostalgia across the three samples. Lastly, the perceived risk of COVID-19 along with age and gender emerged as prominent moderators for many of the direct effects of stimuli on desires for street food. © 2023 Informa UK Limited, trading as Taylor & Francis Group.

The influence of a lockdown on consumption: An exploratory study on generation Z's consumers

The health crisis due to the recent pandemic influenced our lives and, consequently, our consumption. Despite prior investigations on exogenous crises and their effects on consumption, no studies to date have examined consumers' coping strategies to health crises that require social distancing and, more particularly, responses to such crises by focusing on Generation Z. The present study fills this gap by exploring how consumption evolved during a lockdown as a consequence of these consumers' attempts to cope with the crisis. Through a qualitative approach based on grounded theory and projective techniques, findings shed light on new meanings of resilience and nostalgia, which seem to characterize Generation Z's consumers' desires during a lockdown. Importantly, we introduce the concept of responsible hedonic consumption, which stems from Generation Z consumers' desire to search for experiences that are pleasant but also compatible with personal and societal wellbeing. © 2023 Elsevier Ltd

Playing robinhood: Jamming wall street with dumb money in the great short squeeze

This essay analyzes the rhetorics of social and economic protest surrounding the 2021 short squeeze where swarms of gamers-made-investors used the popular trading app Robinhood to create artificial demands for shorted stocks such as GameStop and AMC. Fueled by populist rhetoric on subreddit forum, r/WallStreetBets, the movement created a short-lived bubble that cost hedge funds billions. I argue that investors were subjectivized by market-based agencies through anger and nostalgia during a COVID-19 period when many were feeling powerless. Through market jamming, investors temporarily used the market, and its neoliberal rationalities, against itself and created new spaces for agency. While market jamming comes with real financial risks, such as a rhetorical panic, it also shows how investors can use detournement in the marketplace. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

The neo‐nationalist ascendency: further thoughts on class, value and the return of the repressed

March 2020. On the borders of EU Europe, with the Covid pandemic threatening human lives, sociality and welfare everywhere, Syrian refugees on the ‘Balkan Route', bombed out of Idlib, are being beaten in the forests with wooden clubs by Romanian border guards before they are thrown back onto Serbian territory for further humiliations.1 Romanian return migrants, fleeing the Italian and Spanish Corona lockdowns en masse, are being told over the social networks that they should never have come back, contagious as they are imagined to be and a danger for a woefully underfunded public health system for which they have not paid taxes. Further South, the Mediterranean is once again a heavily policed cemetery for migrants and refugees from the civil wars in the Middle East and North Africa – collateral damage of Western imperial delirium and hubris – as Greece is being hailed by the European President for being the ‘shield' behind which Europe can feel safe from the supposedly associated criminality. Viktor Orbàn, meanwhile, has secured his corrupt autocracy in Hungary for another indefinite stretch of years after the parliament gave him powers to singlehandedly fight the Covid pandemic and its long-run economic after-effects in the name of the Magyars and in the face of never subsiding threats from the outside to the nation. Orbàn will also continue, even more powerfully so now, to fight immigrants, gypsies, gays, feminists, cultural Marxists, NGOs, George Soros, population decline, the EU, and everyone else who might be in his way. Critique from the EU is in Budapest rejected as being ‘motivated by politics'. Vladimir Putin, too, has just been asked by the Russian parliament to stay on indefinitely in his regal position, so as to safeguard Russia's uncertain national future. Erdogan of Turkey is sure to be inspired and will not renege from his ongoing and unprecedentedly brutal crackdown on domestic dissent and ‘traitors to the nation' while his armies are in Syria and Libya. Turkish prisons will continue to overflow.All these, and manifold other events not mentioned here, are part of processes in the European East that have been continuous (as in ‘continuous history versus discontinuous history') for at least a decade, all with a surprisingly steadfast direction. They appear to be diverse, occasioned by ethnographically deeply variegated and therefore apparently contingent events. Anthropologists, professionally spellbound by local fieldwork, are easily swayed to describe them in their singularities. But that singular appearance is misleading. These and similar events are systemically rooted, interlinked, produced by an uneven bundle of global, scaled, social and historical forces (as in ‘field of forces') that cascade into and become incorporated within a variegated and therefore differentiating terrain of national political theatres and human relationships that produce the paradox of singularly surprising outcomes with uncanny family resemblances. These forces can be summarily described as the gradual unfolding of the collapse of a global regime of embedded and multi-scalar solidarity arrangements anchored in national Fordism, developmentalism and the Cold War, into an uncertain interregnum of neoliberalised Darwinian competition and rivalry on all scales, with a powerfully rising China lurking in the background. Neo-nationalism appears from within this unfolding field of forces as a contradictory bind that seeks to enact and/or re-enact, domestically and abroad, hierarchy and deservingness, including its necessary flip side, humiliation. That is one aspect of the argument I have been trying to make since the end of the nineties (for example Kalb 2000, 2002, 2004), when such forces began to stir in the sites that I was working on and living in: The Netherlands, Belgium, Austria, Hungary and Poland.That universalising argument is easily corroborated by events in the west of the continent, which paint a similarly cohesive though phenomenologically variegated picture.2 Marine Le Pen nd Matteo Salvini are still credibly threatening to democratically overthrow liberal globalist governments in France and Italy on behalf of the ‘people' and ‘the nation', and against the elites, the EU, immigrants, the left and finance capital. Dutch politicians, in the face of the global coronavirus calamity, still believe one cannot send money to Italy and the European South lest it will be spent on ‘alcohol and women'. Anonymous comments in the Dutch press on less brutal newspaper articles often echo the tone of the one that claimed that Southern countries were mere ‘dilapidated sheds … and even with our money they will never do the necessary repair work' (NRC 30 March 2020, comments on ‘Europese solidariteit is juist ook in het Nederlandse belang'). Until its impressive policy turn-around in April/May 2020 in the face of the Covid pandemic and the fast-escalating EU fragmentation amid a world of hostile and nationalist great powers, the German government did not disagree. It was Angela Merkel herself who set up the Dutch as the leaders of a newly conceived right-wing ‘frugal' flank in the EU under the historical banner of the Hanseatic League to face down the federalist and redistributionist South. That Hanseatic banner suggested that penny-counting, competitive mercantilism and austerity, and its practical corollary, an imposed hierarchy of ‘merit' and ‘successfulness', must hang eternally over Europe. Britain, meanwhile, has valiantly elected to leave the EU in order to ‘take back control' on behalf of what Boris Johnson imagines as the ‘brilliant British nation' (The Economist 30 January 2020). It would like to refuse any further labour migrants from the mainland, and seek a future in the global Anglosphere, beefed up by a revitalised British Commonwealth where hopefully, when it comes to ceremony, not juridical equality but imperial nostalgia and deference will rule (see Campanella and Dassu 2019).

Distancing from the present: Nostalgia and leisure in lockdown

This paper considers the role of nostalgia-based leisure in the present COVID-19 pandemic. Enforced lockdowns and social distancing initiatives have been met with various media channels replaying famous sport matches, classic films and memorable concerts from the past. Furthermore, social media is full of families interacting more;playing traditional board games and numerous other leisure-related activities such as baking bread and making fresh pasta. Nostalgia may well end up being one of the primary coping mechanisms (for all generations) of enduring isolation, fear-and a general loss of freedom. It is also worth considering whether we are now creating our own future nostalgia where, when the crisis is through, we will long for the social bonds and sense of community the pandemic created. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

Nature, nurture, (Neo-)nostalgia? Back-casting for a more socially and environmentally sustainable post-COVID future

Commentaries on lived experiences of COVID-19-induced ‘lockdown' have simultaneously directed public imaginations backwards to draw inspiration and fortitude from historical periods of national and global challenge, and forwards into futures characterised by greater environmental sensitivity and community resilience. In this article, we argue that individuals' and households' practical coping strategies from different phases of lockdown within the UK offer clues as to how adaptive embodiments of close connection – to nature and community – both inform contemporary practices of everyday resilience and signpost towards enablers of a more socially compassionate and environmentally sustainable future. Our novel approach to conceptualising post-COVID recovery draws on ‘back-casting' – an approach which envisages pathways towards alternative, ‘better' futures – to work back from the notion of sustainable lifestyles, through participants' narratives of coping in/with lockdown, to the forms of adaptation that provided solace and encouragement. We highlight how these embodied and emotional adaptations constitute a form of nascent ‘neo-nostalgia' capable of reaching beyond the enabling of coping mechanisms in the present to inform long-lasting capacity for individual and community resilience in the face of future socio-environmental crises.

Midnight in Paris on heritage and nostalgia

Heritage tourism has attracted attention academically and in the industry. We study how preference for heritage tourism is motivated by individuals' need to belong, which varies as a result of differential impacts of the COVID-19 pandemic. In two studies, we measure this natural manipulation of need to belong and study its impact in a quasi-experimental manner. We find that need to belong affects preference for heritage tourism through its effect on nostalgic feeling. Individuals with higher need to belong have higher state nostalgia and prefer heritage tourism that may help satisfy their nostalgic yearning. In addition, we identify the moderating role of trait nostalgia proneness. Individuals who are more nostalgia-prone are more susceptible to this need-to-belong effect. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

Nostalgia in black and white: photography and the geographies of memory

In a world of colour, monochrome images break through the monotony of visual saturation, creating a sense of nostalgia in the present. As an aesthetic rooted in the past, black and white photography when applied to the present lends an authority to images by visually coding them as archival. Drawing on photographs taken by young people as part of a broader research project, this short article will explore the tendency of monochrome to elicit geographies of memory by charging them with productive nostalgia. The study, called Engaging Youth in Regional Australia and partly undertaken in 2020 during the COVID-19 pandemic, sought to better understand the connections that regional Australian youth have with their hometowns, and, in turn, how this relates to their decisions to stay, leave, or return to a regional area. Although not explicitly asked to do so, some of these young people responded to the use of black and white film by connecting place to childhood memory. This short article considers the implications of this tendency for art as research in human geography.

The Philippines in 2022: The Power of Dynastic Politics

In 2022, Ferdinand Marcos Jr., the son and namesake of the late dictator, won a landslide victory in the presidential election after campaigning largely on nostalgia for the Philippines' authoritarian past and perceived former greatness. The country was finally able to reopen from COVID-19 lockdowns after enduring a surge in the Omicron variant in the earlier months of the year. Global food and energy inflation, caused by excessive fiscal spending and monetary easing adopted during the pandemic, in addition to the aftershock of Russia's invasion of Ukraine, has led to an unprecedented food crisis in the Philippines that has been particularly difficult for the poor. In terms of foreign policy, Marcos Jr.'s arrival marked a return to more conventional diplomatic interactions with Washington at a time of increasing tension between the United States and China.

Benefits of nostalgia in vulnerable populations

The COVID-19 pandemic has triggered and exacerbated psychological distress, and exposed psychological vulnerabilities, in large swathes of the population. Under challenging circumstances, nostalgia may convey tangible psychological and physical health benefits. We review recent evidence for nostalgia's utility in vulnerable populations, including sojourners and immigrants, civil war refugees, people suffering bereavement, people facing a limited time horizon, and people living with dementia. Having raised the prospect of a positive role for nostalgia in responding to adversity, we next present findings from a series of randomised nostalgia interventions and their impact over time in the workplace, during the COVID-19 pandemic, and at university, respectively. We conclude by offering evidence-based recommendations for future interventions, highlighting the importance of optimal person-activity fit, diversity of content, and accessibility of delivery mechanisms.

Sport participants' well-being during the covid-19 pandemic: The roles of nostalgia, resilience, and curiosity

ABSTRACT In the context of a pandemic, this study uses the broaden-and-build theory of positive emotions to examine how feelings of nostalgia could have a positive effect on well-being through willingness to explore novel behaviours and resilience. In total, 328 sport participants were recruited during the COVID-19 pandemic in Singapore. Results indicated that nostalgia positively affected individuals' willingness to explore novel behaviours and resilience. Willingness to explore novel behaviours had a positive effect on resilience. In addition, both willingness to explore novel behaviours and resilience positively affected well-being. The findings of this study expand the body of knowledge on the role of nostalgia and its impact on psychological resources that sport participants can potentially gain in spite of the reduction in their time participating in sport due to pandemic restrictions. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

New Times, New Ways: Exploring the Self-Regulation of Sport during the COVID-19 Pandemic and Its Relationship with Nostalgia and Well-Being.

Coronavirus disease (COVID-19) has negatively affected individuals' participation in sport activities, while sport participation is an important regulator of well-being. The current study investigated the effects of the nostalgia for sport activities and self-regulation of sport activities on subjective well-being. A total of 302 responses were collected from participants who had engaged in sport activities before the lockdown period. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings showed that nostalgia positively affected the self-regulation of sport and subjective well-being. In addition, self-regulation of sport was positively associated with subjective well-being. Based on the findings of this study, policymakers can implement interventions that promote an individual's feelings of nostalgia, as it might lead them to engage in sport or promote self-regulation.

Throwback to pre-pandemic days: A photo-elicitation study on organizational nostalgia.

BACKGROUND: As an unprecedented outbreak, the COVID-19 pandemic has restricted and dramatically changed several respects of life. In terms of working life, the transition to a remote working system has brought several changes and interrupted the continuity between past and present working life. In this case, this adversity has led people to past experiences and memories, and many people have used nostalgia as a crucial resource for alleviating the negative impact of the outbreak. OBJECTIVE: In this context, as a form of nostalgia, the current study particularly investigated memories eliciting organizational nostalgia and antecedents and consequences of organizational nostalgia in the pandemic era. METHODS: Photo-elicitation interview in general, and participant-driven photo-elicitation in particular, was used as a data collection method. A cross-sectional design was employed for this study. In total, 10 photo-elicitation interviews through 62 photos were carried out with participants in Turkey. The thematic analysis was used for coding and analyzing the interviews. RESULTS: The current study demonstrated that (1) participants feel nostalgic for managers, colleagues, events, job, and working environment-related memories; (2) lack of social connectedness, loneliness, anxiety, fear, and uncertainty triggers pandemic-induced nostalgia; and (3) pandemic-induced organizational nostalgia has an impact on the variety of emotions (regret, hope, pride, freedom, joy, peace, excitement, yearning, gratitude, sadness, and happiness) of employees in the pandemic era. CONCLUSIONS: This study contributes to overcoming the lack of studies investigating the nostalgic emotion of employees in the pandemic era and how this emotion might contribute to overcoming the effects of COVID-19.

The Return to Craft: Taylor Swift, Nostalgia, and Covid-19

What I term "the return to craft” is a distillation of a pervasive phenomenon–the nostalgic, folk esthetic of contemporary Western society that has arisen partly in response to the Covid-19 pandemic but also to neoliberalism and climate change. It arises as a reaction to turmoil, offering the comfort of an imagined past, a tangible tactility, and a reconnection with the "old ways,” with nature, and the wild. In this paper, I explore the return to craft as a societal search for foundations via a case-study of its most commercially successful lockdown output, Taylor Swift's folklore (2020). © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.